What’s In A Name?
Active Social is a social media company in the Philippines that develops online strategies and campaigns. We help create a plan that helps you boost your online social presence, working with influencers and events to help your brand grow.
Our main engine
We help make power moves. Strategic insights are at the core of our every campaign.
We know how to build brands and reinforce them. We’ve got your back.
This ain’t no pump and dump. We are responsible and accountable for and with the people we work with.
Our work is grounded in data and analytics — this isn’t a fantasy world, y’know?
We like to go above and beyond. Ain’t no mountain high enough, right?
You know what they say: honesty is the best policy. We like to be transparent.
Meet the leads
Director for Clients & Online Influencers
CJ began her career as a model at age 16, well before receiving her degree in Bachelor of Arts in interdisciplinary studies at DLSU- CSB. She has enjoyed success as both a fashion and commercial model in the Philippines, Hong Kong, and Los Angeles.
Acting, however, is her true passion. She joined Star Circle at the age of 20, and has played lead and supporting roles in both TV and film. She won The Amazing Race Philippines Season 1 through grace under pressure, humility and excellent team dynamic with her partner.
CJ is both Co-Founder and Director for Clients & Online Influencers, and brings to ActiveSocial almost two decades of experience as an Influencer and the vast network she has managed to build in that time.
Managing Director & Strategic Planning Director
A branding visionary, marketing expert, and a pioneer in digital PR and social media marketing, Dong has accumulated over 18 years of experience—handling a multitude of brands in sales, trade marketing and marketing. His expertise in the field come from having held positions like VP for Globe Tattoo Broadband—which became the nation’s #1 broadband, tripling its revenues and subscribers in just 3 years under his stewardship. He was also expatriated by Unilever for 5 years to work in their Bangkok and Tokyo offices as Regional Marketing Head for Asia for a number of skin care brands—where he grew and expanded their skin care market share, as well growing Dove by 24% in the region.
Aside from brand building and development, Dong also has entrepreneurial experiences which includes heading ActiveSocial, one of the industry’s fastest growing and most impressive digital PR and marketing firms. After ActiveSocial’s 2nd year of being in the business, Dong went on to set-up brand_it, a marketing solutions and consultancy firm. Through this, Dong works hand-in-hand with over 30 global and local brands—Coca-Cola, Unilever, Nestle, Moet Hennessy, Uber, Samsung, H&M, Ayala Land to name a few.
He is also co-founder of “The Gourmand Market“—since 2015 has been providing a premium and differentiated gustatory experience for foodies.
Lastly, since November 2018, Dong assumed Lifestyle Asia’s Editor-in-Chief for print and digital.
Director for Clients & Online Influencers
Phoemela Baranda is one of the most accomplished and influential supermodels of the country. Phem, as most of her peers in the industry call her, has graced the covers and pages of countless glossy magazine and has appeared in numerous TV commercials here and abroad.
The pinnacle of Phem’s modelling career would be her holding several key positions including the esteemed President of the Professional Models Association of the Philippines (PMAP) from 2010 to 2013. It was during her term as president that she accomplished the gargantuan task of being the executive producer of the highly successful milestone “PMAP25: The Grand Reunion”. The success of the event validated Phem’s leadership skills while exhibiting her flair in marketing, aesthetics and ultimately her business acumen.
Her competence further propelled her brand as she effectively crossed-over to television. Phoemela Baranda re-invented herself to become one of today’s most in-demand TV hosts/presenters. Her stints under the News and Current Affairs divisions of the giant networks of the country: ABS-CBN’s flagship news broadcast TV Patrol and GMA’s Extra Extra, plus countless other shows in various networks make her one of the most prolific TV personalities of local showbiz today.
Consequently, as one of the more active social media influencers and personalities in the Philippines, Phoemela Baranda coalesced her acuity in business and her vast experience and influence in marketing and multi-media by co-founding “ActiveSocial” – a social media and events marketing agency where she holds the distinguished position of Director for Clients and Influencers.